Hala Moddelmog is a business and civic leader with more than 20 years in president and CEO roles. She has also served as a corporate director for both public (two NYSE companies) and private companies and as a board member of blue-chip nonprofit organizations.
As the first female President and CEO of the 156-year-old Metro Atlanta Chamber, Moddelmog works on behalf of more than 15 Fortune 500 companies in the country’s ninth largest metro region. In this role, she recruits companies such as Mercedes-Benz to the region and works closely with venture firms, technology companies, and universities to secure growth for financial technology, cyber security, mobility, Internet of Things (IoT), and health technology start-ups as well as companies needing to scale. She also launched the “Choose ATL” marketing movement to attract millennials to Atlanta, the first of its kind.
Prior to her current role, Moddelmog led complex consumer-facing multi-unit retail organizations, driving profit and market share in environments requiring significant collaboration and diplomacy. As President of Arby’s Restaurant Group, then a division of Wendy’s/Arby’s Group, Inc. (NYSE: WEN), with $3 billion in system sales, Moddelmog led the divestiture of the company to private ownership in a deal valued at $419 million, and she dramatically improved the company’s financial performance, tripling net income following the sale to Roark Capital Group in 2011. Her success enabled the company to announce a $335 million dividend in late 2013. Under her leadership, the company enjoyed 12 consecutive quarters of same store sales increases after four consecutive years of sales declines.
Known for overcoming obstacles to grow brands, Moddelmog became the first woman to lead an international quick-service restaurant chain as President of Church’s Chicken, with 1,500+ units in 29 states and 15 countries, where she led through significant change as the parent company, AFC Enterprises, Inc., went public (NASDAQ: AFCE) and the Church’s division then was later divested to Crescent Capital (now Arcapita) for $390 million. She increased total domestic sales 54 percent from 1995-2004, including eight consecutive years of comparable sales growth that outperformed the QSR industry growth rate.
Moddelmog also deployed her business expertise in the nonprofit sector as President and CEO of Susan G. Komen for the Cure, the world’s largest breast cancer organization with 125 affiliates worldwide and research grants of more than $1.5 billion in over 50 countries since inception. Under her leadership, Komen achieved the organization’s first ever 4-star Charity Navigator rating based on positive financial growth and strong financial management and set a record in 2007 for its highest yearly total for scientific grants of $100 million. During Moddelmog’s tenure, Komen established a world-renowned Scientific Advisory Board to guide strategy for grant making, achieved record results for the Susan G. Komen 3-Day series (up 31% in 2008 over prior year), and increased the number of corporate fundraising and awareness partners from 123 in 2006 to 296 in 2009. She transformed the organization’s brand, implementing a name change and a logo refresh including the now famous “running ribbon.”
Moddelmog served on the Board of Directors, and as a member of the Corporate Governance and Nominating Committee, of Amerigroup Corporation (NYSE: AGP), a Fortune 500, highly-regulated managed care company at the leading edge of health information technology. During her tenure, the company was sold to WellPoint Health Networks Inc., now Anthem, Inc. (NYSE: ANTM), at a 43 percent premium to share price. She also served on the Board of Directors, Corporate Governance and Nominating Committee, and Compensation Committee of AMN Healthcare Services, Inc. (NYSE: AHS), a highly acquisitive healthcare workforce solutions and healthcare staffing services company.
The Governor of Georgia appointed Moddelmog to the Board of Directors of Georgia Public Broadcasting. She is a member of the Board of Trustees of the Woodruff Arts Center (High Museum of Art, Atlanta Symphony Orchestra, and the Alliance Theatre) and the Board of Directors of The Alliance Theatre. She sits on the Advisory Board of the Georgia Tech Scheller College of Business. She also was a member of the Board of Trustees of the Georgia Southern University Foundation from 2005 to 2008, and the Board of Directors of Leadership Atlanta from 1999 to 2005, where she was the Chair of the Board from 2003 to 2004.
Moddelmog is a frequent speaker on national and local television, and for business associations, corporations, and universities on leadership and business topics. She has provided testimony for the U.S. Senate Committee on Health, Education, Labor, and Pensions, and the U.S. Senate Women’s Caucus.
Georgia Southern University awarded Moddelmog an Honorary Doctorate of Letters. She has a Master of Arts in journalism and mass communication from the University of Georgia, and a Bachelor of Arts in English, magna cum laude, from Georgia Southern University. In addition, Moddelmog has attended executive education programs on board leadership and director development at Harvard Business School and Kellogg School of Management. Moddelmog resides in Atlanta with her husband, Steve Moddelmog. They have two adult children.